More brands are incorporating video storytelling into their marketing to stand out online. Here’s how it can help your organization.
Connect With Your Audience
Video is a ‘visual handshake’ for audiences, allowing them to see the faces of people representing your organization, and make a deeper connection to the story you’re telling. It’s also an opportunity to tell stories, not just convey information. Where facts can be forgotten, memorable moments and emotion from a narrative experience sticks with viewers. In fact, 91% of businesses use video as a marketing tool, a number steadily rising since at least 2016 per Wyzowl analytics.
Create Something Shareable to Reach New Customers
Algorithms on social media platforms prioritize video over other formats. Instagram Reels and TikToks are some of the highest performing social posts available to businesses. Meta said in 2023 that across Instagram and Facebook, video Reels get more than 200 billion plays per day (source). Reach new followers by creating content where your ideal customers already hangs out online, and ensure your story is memorable.
Creating video with strong storytelling techniques also gives audiences compelling content to share. A piece that impacts them emotionally becomes something they want to re-post, reaching new customers and followers.
Document Your Journey, and Build A Library for the Future
Video is an opportunity to show where you’ve been as an organization, and where you’re going. Document your journey as you grow and evolve, highlighting current projects, and what’s coming next. Look back at what you’ve accomplished, and let people know what you’re planning in the future. Finally, building a video library helps tell your story down the road if journalists call and need accessible b-roll for features.
About Crowe Storytelling
Crowe Storytelling specializes in telling stories that surprise, inspire and inform. Help share your organization’s story today, whether its through documentary style features, social media videos, or executive interviews.